ZANE FRASER is contemporary workwear built for the outdoors. Each collection merges the influence of heritage garments and gear with modern design, resulting in silhouettes that feel both purposeful and refined.

Guided by creative narratives and lived experience, the brand crafts pieces that embody a spirit of exploration while honouring the landscapes that inspire them. Every element, from fabric selection to final construction is considered to ensure the design carries its story with the same strength as its function.

Founded in 2022 by multidisciplinary artist Zane Fraser, the brand continues to shape a modern vision of outdoor garments through storytelling and craftsmanship.