About
Zane Fraser
Zane is a Canadian designer that founded his namesake in 2023, a contemporary outdoors brand rooted in workwear and storytelling.
Each garment is designed and constructed in house. Blending durable materials with modern silhouettes inspired by the great outdoors.
A label that brings a true meaning to fashion meets function.
Why an outdoors brand?
Time outside has always been a place where I could escape to, it’s where things slow down, ideas form and purpose becomes clear.
I grew up around honest work and functional clothing. One side of my family ran a cattle farm and the other still leads hiking groups and maintains trail systems. Clothes were about function, durability and comfort. You wore the same pieces day after day because it worked and you could trust them.
Our garments are designed to live in both environments from the trail to the city and to last during working hours and weather changes without losing their integrity.
The goal isn’t to recreate the past but to build a contemporary version of the garments that I know personally.