About

Zane Fraser is a Canadian designer who founded his namesake label in 2023. The brand ZANE FRASER is built on the belief that the garments we wear daily deserve the same attention to detail as the equipment we rely on in the outdoors. 

By drawing inspiration from traditional field wear, work wear, and nature itself, Zane creates garments that adapt to changing environments and conditions. From work to the trails, each piece is made with the intention to get you outside faster, allowing you to start exploring without the need to change your outfit.